Keep social campaigns readable with safe zones

Safe zones keep text, logos, and calls to action away from the parts of a social post that an app may cover. Build them into each target artboard before you polish the layout.

Platform interfaces change, so do not treat one percentage as a permanent rule for every app. Check the current publishing preview for the channel you are using, then leave enough room for account information, captions, controls, and crops.

Add safe zones to each campaign format

1. Start from the approved campaign source. If you do not have one yet, use the source-first campaign setup.
2. Create the formats you need, such as 9:16 story, 4:5 feed, and 1:1 square.
3. Add guides for the top, bottom, and sides of each artboard.
4. Place the headline, mark, and action inside those guides.
5. Keep important text away from the right edge of vertical video, where action controls often appear.
6. Preview the artboard at phone size. If you have to zoom in to read it, the type is too small.
7. Check square and profile-grid crops separately. A safe story layout can still lose its subject in a square crop.

Use the guides as a boundary for essential information, not as a box that every decorative element must stay inside. Images and background shapes can run to the edge when the crop is intentional.

Check social assets before export

Keep safe zones useful as the campaign changes

Put the guides in the source document and keep them with each artboard. When copy gets longer or an image changes, review the safe area again rather than assuming the old placement still works.

After approval, prepare the set with the vector and export workflow. That gives you one final place to check dimensions, names, and output formats.

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